NFLxFIT Design Competition Finalist


Problem 
The NFL isn't as relevant with young people as they'd like.

Insight 
Young people feel the NFL isn't in tune with them. They want to represent their teams outside of the field but say wearing current NFL merchandise makes them feel bulky, macho and out of date.

Solution 
A fresh new brand extension for all 16 of the NFL team. A more modern and easy-going lookfor a much wider audience but without losing the feel of the teams.
Process Sketches
Team
Patrick Obando (Captain)
Angel Chong
Doh Lee
Luca Schmitz
Justine Giardina

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