NFLxFIT Design Competition Finalist

Brand 

Problem 
The NFL is having trouble reaching a younger audience with the average NFL fan being 37 years old. How can we make the NFL more relevant with the younger generation?

Insight 
Young people feel the NFL isn't in tune with them. They want to represent their teams outside of the field but say wearing current NFL merchandise makes them feel bulky and out of date.

Solution 
A fresh new extension of all the NFL team's branding. More casual and for a much wider audience but without losing the feel of the teams.
Process Sketches
Team members:
Patrick Obando (Captain), Angel Chong, Doh Lee, Luca Schmitz, Justine Giardina
Back to Top