The Everyday Super Suit
Art Direction​​​​​​​
In collaboration with: Erica Barringer
Art Directors Club Merit
Problem
Everyone's acting against sexual assault... except men.
Insight
Men would like to be the heroes that stand up against wrongdoings, but there's a lot of fear of what may happen to them from doing so.
Solution
Motivate men to stand up against wrongdoings by reigniting their feelings of heroism from childhood.
The Everyday Super Suit transforms an everyday piece of clothing into a symbol against sexual assault.
Each pair is a vow to stand up. Vow one sock for a mother or sister and the other for a complete stranger.
Special Thanks
Alex Tombul for Strategy
Brianna Crocco for Edit
Javier Avila for 3D Modeling

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