You Can Do It
Art Direction 
In collaboration with: Art Direction by Patrick Obando & Maria Tsihlis
Copy by Jackie Boody, Motion Graphics by Janice Chen
Young Ones Merit
Brand
Sonnet is a Canadian home & auto insurance company that was built on the idea of being simple and about the client.
Problem
Most people don't switch from their first insurance so it's hard to get older customers.
Insight
Young people going through their first experiences have a lot of fear over if things will go right. They're looking for assurance.
Solution
Sonnet is here for you to remind you that "You can do it"
Team
Art Direction by Patrick Obando & Maria Tsihlis
Copy by Jackie Boody
Motion Graphics by Janice Chen

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