Problem 
Millennials recognize the fundamental importance of their eyes, yet they won't get their yearly Comprehensive Eye Exam (CEE).

Insight 
They admit their eyes do a lot for them, not just see. Also, once they know about a CEE they're more likely to get one.

Solution 
Open their eyes to CEEs through the universal language of eyes and their everyday use.
Team
Art Direction by Patrick Obando
Copy by Brianna Crocco
Strategy by Sara Fligelman

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