BBC: 2 Lies 1 Truth
UX, UI, Campaign
Problem
78% of Americans under 50 get their news on social media, but social is about being first, fun and click-baity, not about being accurate.
Insight
These people are confident they're well informed about what's going on in the world.
Solution
A daily game where players try to identify accurate news against fake news.
A daily game by the BBC which delivers three popular online news headlines where players choose the real one.
Play on the go with the Facebook Messenger bot. Check scores and stay on top of the news for the next round of questions.
On the commute home, check the results to see how you stack up against everyone else in identifying fake news.
Accolades