Creating a new way to communicate for those who can't
Creating a new way to communicate for those who can't
Creating a new way to communicate for those who can't
Creating a new way to communicate for those who can't
Children with rare and severe forms of epilepsy struggle with ways to get to know their children and Unspoken Symphony helps them connect through a new experience that bridges intention and entertainment
Tools
Sketch, Photoshop, Illustrator, After Effects
Skills
User Research, Content Strategy, Sitemapping, Wireframing, Prototyping, Interaction Design, Video Editing, QA Testing, Art Direction, Creative Technology
Project outcomeS
10k
Melodies created
87k
Website visitors within the first few months
143m
Impressions earned
10
Industry award wins
Objective
Unspoken turns art into music giving families a new way to connect with one another. It needed a web experience and an awareness campaign to spread the word.
Objective
Unspoken turns art into music giving families a new way to connect with one another. It needed a web experience and an awareness campaign to spread the word.
Objective
Unspoken turns art into music giving families a new way to connect with one another. It needed a web experience and an awareness campaign to spread the word.
Objective
Unspoken turns art into music giving families a new way to connect with one another. It needed a web experience and an awareness campaign to spread the word.
The approach
A simple to use experience generates unique melodies and output sdownloadable music sheets for users to take home or show off at the gallery.
The approach
A simple to use experience generates unique melodies and output sdownloadable music sheets for users to take home or show off at the gallery.
The approach
A simple to use experience generates unique melodies and output sdownloadable music sheets for users to take home or show off at the gallery.
The approach
A simple to use experience generates unique melodies and output sdownloadable music sheets for users to take home or show off at the gallery.
Strategic flows helped define the experience and comms funnels
Strategic flows helped define the experience and comms funnels
Strategic flows helped define the experience and comms funnels
Strategic flows helped define the experience and comms funnels
Focusing the flow around the experience
Maintaining engagement after the experience
Focusing the flow around the experience
Maintaining engagement after the experience
Focusing the flow around the experience
Maintaining engagement after the experience
Focusing the flow around the experience
Maintaining engagement after the experience
Upload and edit
Start by uploading an image and ensuring it's as clear as possible
Upload and edit
Start by uploading an image and ensuring it's as clear as possible
Upload and edit
Start by uploading an image and ensuring it's as clear as possible
Upload and edit
Start by uploading an image and ensuring it's as clear as possible
choose what you hear
Edit the instrumets to customize your melodies so they feel more personal
choose what you hear
Edit the instrumets to customize your melodies so they feel more personal
choose what you hear
Edit the instrumets to customize your melodies so they feel more personal
choose what you hear
Edit the instrumets to customize your melodies so they feel more personal
Collect files and stay in touch
Download a music sheet pdf and an animation of your melody, but also share your info to stay in touch
Collect files and stay in touch
Download a music sheet pdf and an animation of your melody, but also share your info to stay in touch
Collect files and stay in touch
Download a music sheet pdf and an animation of your melody, but also share your info to stay in touch
Collect files and stay in touch
Download a music sheet pdf and an animation of your melody, but also share your info to stay in touch
Show off your tunes
Submit your work to the gallery for the world to see. This was actually fully open, but we closed it to patients because... we were too popular.
Show off your tunes
Submit your work to the gallery for the world to see. This was actually fully open, but we closed it to patients because... we were too popular.
Show off your tunes
Submit your work to the gallery for the world to see. This was actually fully open, but we closed it to patients because... we were too popular.
Show off your tunes
Submit your work to the gallery for the world to see. This was actually fully open, but we closed it to patients because... we were too popular.
Physical touchpoints helped spread the word at live events
Promotional videos were shot during COVID with special equipment
Physical touchpoints helped spread the word at live events
Promotional videos were shot during COVID with special equipment
Physical touchpoints helped spread the word at live events
Promotional videos were shot during COVID with special equipment
Physical touchpoints helped spread the word at live events
Promotional videos were shot during COVID with special equipment
What everyone thought
Unspoken is a popular experience with gallery shows, wide-spread usage, and even used in art therapy
What everyone thought
Unspoken is a popular experience with gallery shows, wide-spread usage, and even used in art therapy
What everyone thought
Unspoken is a popular experience with gallery shows, wide-spread usage, and even used in art therapy
What everyone thought
Unspoken is a popular experience with gallery shows, wide-spread usage, and even used in art therapy
Results
Unspoken launched to roaring acclaim with over 10,000 melodies across 87,000 visits, earning over 10 industry awards. Unspoken is the most enjoyed project for Jazz Pharmaceuticals, with over 143 million online impressions across channels. Years after its release, people keep talking Jazz about and the importance of Unspoken.
Results
Unspoken launched to roaring acclaim with over 10,000 melodies across 87,000 visits, earning over 10 industry awards. Unspoken is the most enjoyed project for Jazz Pharmaceuticals, with over 143 million online impressions across channels. Years after its release, people keep talking Jazz about and the importance of Unspoken.
Results
Unspoken launched to roaring acclaim with over 10,000 melodies across 87,000 visits, earning over 10 industry awards. Unspoken is the most enjoyed project for Jazz Pharmaceuticals, with over 143 million online impressions across channels. Years after its release, people keep talking Jazz about and the importance of Unspoken.
Results
Unspoken launched to roaring acclaim with over 10,000 melodies across 87,000 visits, earning over 10 industry awards. Unspoken is the most enjoyed project for Jazz Pharmaceuticals, with over 143 million online impressions across channels. Years after its release, people keep talking Jazz about and the importance of Unspoken.
My reflections on what I learned with this project and areas I feel could be improved:
Learnings
Unspoken taught me to proactively pursue and realize ideas. Driven by empathy for a family's need, we initiated Unspoken. The initial pitch became easier by aligning it with the client's business goals, making it compelling to approve.
Projects benefit from small teams to stay fast and true to the original vision. Our Executive Creative Director's three-person core team, tasked as idea 'guardians,' accomplished a great deal.
In retrospect, I should have sought more support. As my first major project, Unspoken placed near-total responsibility on my partner and me. Lacking PR, branding, and ad campaign experience, I should have requested more resources to focus on the overall experience and design review.
Areas of Opportunity
The final music algorithm didn't fully realize my vision, lacking the variety of the paper prototype. While the musical range was broad, I would have advocated for even greater variety.
User feedback frequently requested features like direct drawing and more instruments. My transition to other accounts and departments prevented further development of Unspoken, limiting these opportunities, otherwise the opportunities to keep pushing would have been there.
Due to time constraints and feasibility concerns, the UI didn't fully satisfy me. Juggling multiple project aspects and accounts, I, as a UX designer with limited UI experience, struggled to translate the vision into effective visuals and interactions.
My reflections on what I learned with this project and areas I feel could be improved:
Learnings
Unspoken taught me to proactively pursue and realize ideas. Driven by empathy for a family's need, we initiated Unspoken. The initial pitch became easier by aligning it with the client's business goals, making it compelling to approve.
Projects benefit from small teams to stay fast and true to the original vision. Our Executive Creative Director's three-person core team, tasked as idea 'guardians,' accomplished a great deal.
In retrospect, I should have sought more support. As my first major project, Unspoken placed near-total responsibility on my partner and me. Lacking PR, branding, and ad campaign experience, I should have requested more resources to focus on the overall experience and design review.
Areas of Opportunity
The final music algorithm didn't fully realize my vision, lacking the variety of the paper prototype. While the musical range was broad, I would have advocated for even greater variety.
User feedback frequently requested features like direct drawing and more instruments. My transition to other accounts and departments prevented further development of Unspoken, limiting these opportunities, otherwise the opportunities to keep pushing would have been there.
Due to time constraints and feasibility concerns, the UI didn't fully satisfy me. Juggling multiple project aspects and accounts, I, as a UX designer with limited UI experience, struggled to translate the vision into effective visuals and interactions.
My reflections on what I learned with this project and areas I feel could be improved:
Learnings
Unspoken taught me to proactively pursue and realize ideas. Driven by empathy for a family's need, we initiated Unspoken. The initial pitch became easier by aligning it with the client's business goals, making it compelling to approve.
Projects benefit from small teams to stay fast and true to the original vision. Our Executive Creative Director's three-person core team, tasked as idea 'guardians,' accomplished a great deal.
In retrospect, I should have sought more support. As my first major project, Unspoken placed near-total responsibility on my partner and me. Lacking PR, branding, and ad campaign experience, I should have requested more resources to focus on the overall experience and design review.
Areas of Opportunity
The final music algorithm didn't fully realize my vision, lacking the variety of the paper prototype. While the musical range was broad, I would have advocated for even greater variety.
User feedback frequently requested features like direct drawing and more instruments. My transition to other accounts and departments prevented further development of Unspoken, limiting these opportunities, otherwise the opportunities to keep pushing would have been there.
Due to time constraints and feasibility concerns, the UI didn't fully satisfy me. Juggling multiple project aspects and accounts, I, as a UX designer with limited UI experience, struggled to translate the vision into effective visuals and interactions.
My reflections on what I learned with this project and areas I feel could be improved:
Learnings
Unspoken taught me to proactively pursue and realize ideas. Driven by empathy for a family's need, we initiated Unspoken. The initial pitch became easier by aligning it with the client's business goals, making it compelling to approve.
Projects benefit from small teams to stay fast and true to the original vision. Our Executive Creative Director's three-person core team, tasked as idea 'guardians,' accomplished a great deal.
In retrospect, I should have sought more support. As my first major project, Unspoken placed near-total responsibility on my partner and me. Lacking PR, branding, and ad campaign experience, I should have requested more resources to focus on the overall experience and design review.
Areas of Opportunity
The final music algorithm didn't fully realize my vision, lacking the variety of the paper prototype. While the musical range was broad, I would have advocated for even greater variety.
User feedback frequently requested features like direct drawing and more instruments. My transition to other accounts and departments prevented further development of Unspoken, limiting these opportunities, otherwise the opportunities to keep pushing would have been there.
Due to time constraints and feasibility concerns, the UI didn't fully satisfy me. Juggling multiple project aspects and accounts, I, as a UX designer with limited UI experience, struggled to translate the vision into effective visuals and interactions.
Special Shout-outs:
Copywriter
Andrea Branchini
Account Lead
Brittany Vella
Experience Lead
Leesa Wytock
UX Designer
Karen Wong
ECD
Frank Mazzola
Client Lead
Kelly Watkins
There are obviously many more people who helped out. While I may not have the space here, thank you 👏
Special Shout-outs:
Copywriter
Andrea Branchini
Account Lead
Brittany Vella
Experience Lead
Leesa Wytock
UX Designer
Karen Wong
ECD
Frank Mazzola
Client Lead
Kelly Watkins
There are obviously many more people who helped out. While I may not have the space here, thank you 👏
Special Shout-outs:
Copywriter
Andrea Branchini
Account Lead
Brittany Vella
Experience Lead
Leesa Wytock
UX Designer
Karen Wong
ECD
Frank Mazzola
Client Lead
Kelly Watkins
There are obviously many more people who helped out. While I may not have the space here, thank you 👏
Special Shout-outs:
Copywriter
Andrea Branchini
Account Lead
Brittany Vella
Experience Lead
Leesa Wytock
UX Designer
Karen Wong
ECD
Frank Mazzola
Client Lead
Kelly Watkins
There are obviously many more people who helped out. While I may not have the space here, thank you 👏