How do you tell apart fake news in the echo chamber of a digital world?
BBC
Art Direction
Experience Design
How do you tell apart fake news in the echo chamber of a digital world?
BBC
Art Direction
Experience Design
How do you tell apart fake news in the echo chamber of a digital world?
BBC
Art Direction
Experience Design
How do you tell apart fake news in the echo chamber of a digital world?
BBC
Art Direction
Experience Design
Overview
The BBC was looking for a new way to interact with their younger audiences. They worked with D&AD to get younger creatives to pitch ideas for how this new relationship could work.
Important to note
This project was before the advent of AI. This is a much bigger issue now with the creation of digital deep fakes and how now the internet is an even worse echo chamber.
The BBC was looking for a new way to interact with their younger audiences. They worked with D&AD to get younger creatives to pitch ideas for how this new relationship could work.
Important to note, this project was before the advent of AI. This is a much bigger issue now with the creation of digital deep fakes and how now the internet is an even worse echo chamber.
The BBC was looking for a new way to interact with their younger audiences. They worked with D&AD to get younger creatives to pitch ideas for how this new relationship could work.
Important to note, this project was before the advent of AI. This is a much bigger issue now with the creation of digital deep fakes and how now the internet is an even worse echo chamber.
The BBC was looking for a new way to interact with their younger audiences. They worked with D&AD to get younger creatives to pitch ideas for how this new relationship could work.
Important to note, this project was before the advent of AI. This is a much bigger issue now with the creation of digital deep fakes and how now the internet is an even worse echo chamber.
Role
I was part of a two person team who submitted an idea for the design challenge. We both worked on every aspect of the project from research and concepting to design and presentation.
Scope
Art Direction
Experience Design
Campaign
Recognition 🏆
D&AD New Bloods
1x Yellow Pencil
Research
Desktop | Interviews | Insights
Research
Desktop | Interviews | Insights
Research
Desktop | Interviews | Insights
Research
Desktop | Interviews | Insights
With over 100 years of journalistic experience, the BBC is a cornerstone of the news world. That said, they realized they needed to find a way to connect with younger audiences in a post newspaper era. While doing our own research and trying to understand young people’s relationship with the news, we realized 2 things:
With over 100 years of journalistic experience, the BBC is a cornerstone of the news world. That said, they realized they needed to find a way to connect with younger audiences in a post newspaper era. While doing our own research and trying to understand young people’s relationship with the news, we realized 2 things:
With over 100 years of journalistic experience, the BBC is a cornerstone of the news world. That said, they realized they needed to find a way to connect with younger audiences in a post newspaper era. While doing our own research and trying to understand young people’s relationship with the news, we realized 2 things:
With over 100 years of journalistic experience, the BBC is a cornerstone of the news world. That said, they realized they needed to find a way to connect with younger audiences in a post newspaper era. While doing our own research and trying to understand young people’s relationship with the news, we realized 2 things:
First, 78% of people under 50 were getting their news from social media. Unfortunately, as we know, that news could be biased, inaccurate or even fake. The scariest part? These people believe they are well informed. Facebook specifically has been at war against fake news since the 2006 elections. While these platforms say they’re fixing things, it’s up to users to arm themselves too.
First, 78% of people under 50 were getting their news from social media. Unfortunately, as we know, that news could be biased, inaccurate or even fake. The scariest part? These people believe they are well informed. Facebook specifically has been at war against fake news since the 2006 elections. While these platforms say they’re fixing things, it’s up to users to arm themselves too.
First, 78% of people under 50 were getting their news from social media. Unfortunately, as we know, that news could be biased, inaccurate or even fake. The scariest part? These people believe they are well informed. Facebook specifically has been at war against fake news since the 2006 elections. While these platforms say they’re fixing things, it’s up to users to arm themselves too.
First, 78% of people under 50 were getting their news from social media. Unfortunately, as we know, that news could be biased, inaccurate or even fake. The scariest part? These people believe they are well informed. Facebook specifically has been at war against fake news since the 2006 elections. While these platforms say they’re fixing things, it’s up to users to arm themselves too.
We also realized when it came to phone usage, 50% of users would spend 1/3 of their commuting time playing games.
We also realized when it came to phone usage, 50% of users would spend 1/3 of their commuting time playing games.
We also realized when it came to phone usage, 50% of users would spend 1/3 of their commuting time playing games.
We also realized when it came to phone usage, 50% of users would spend 1/3 of their commuting time playing games.
Concepting
Brainstorms | Insights
Concepting
Brainstorms | Insights
Concepting
Brainstorms | Insights
Concepting
Brainstorms | Insights
So, we thought
“The BBC is one of the world’s leading public service broadcasters who also just happens to be one of the least biased news sources… Surely, they have a platform to try and confront this?”
So, we thought
“The BBC is one of the world’s leading public service broadcasters who also just happens to be one of the least biased news sources… Surely, they have a platform to try and confront this?”
So, we thought
“The BBC is one of the world’s leading public service broadcasters who also just happens to be one of the least biased news sources… Surely, they have a platform to try and confront this?”
So, we thought
“The BBC is one of the world’s leading public service broadcasters who also just happens to be one of the least biased news sources… Surely, they have a platform to try and confront this?”
People think they’re well informed, and everybody likes to be right so let’s challenge their knowledge. We turned to an old game as our foundation. From 2 truths and 1 lie, to 2 lies and 1 truth.
People think they’re well informed, and everybody likes to be right so let’s challenge their knowledge. We turned to an old game as our foundation. From 2 truths and 1 lie, to 2 lies and 1 truth.
People think they’re well informed, and everybody likes to be right so let’s challenge their knowledge. We turned to an old game as our foundation. From 2 truths and 1 lie, to 2 lies and 1 truth.
People think they’re well informed, and everybody likes to be right so let’s challenge their knowledge. We turned to an old game as our foundation. From 2 truths and 1 lie, to 2 lies and 1 truth.
Experience Design
Games | Challenges | Results
Experience Design
Games | Challenges | Results
Experience Design
Games | Challenges | Results
Experience Design
Games | Challenges | Results
2 Lies 1 Truth is a daily game by the BBC which delivers three popular online news headlines where players must choose the real one. A simple enough game to do on your morning commute available on your phone or on digital billboards at public transport stations.
2 Lies 1 Truth is a daily game by the BBC which delivers three popular online news headlines where players must choose the real one. A simple enough game to do on your morning commute available on your phone or on digital billboards at public transport stations.
2 Lies 1 Truth is a daily game by the BBC which delivers three popular online news headlines where players must choose the real one. A simple enough game to do on your morning commute available on your phone or on digital billboards at public transport stations.
2 Lies 1 Truth is a daily game by the BBC which delivers three popular online news headlines where players must choose the real one. A simple enough game to do on your morning commute available on your phone or on digital billboards at public transport stations.
Taking the problem to the source, players can also play through the BBC’s Facebook Messenger bot where they can track their score as well as stay on top of the news for the next day’s round of questions.
Taking the problem to the source, players can also play through the BBC’s Facebook Messenger bot where they can track their score as well as stay on top of the news for the next day’s round of questions.
Taking the problem to the source, players can also play through the BBC’s Facebook Messenger bot where they can track their score as well as stay on top of the news for the next day’s round of questions.
Taking the problem to the source, players can also play through the BBC’s Facebook Messenger bot where they can track their score as well as stay on top of the news for the next day’s round of questions.
After work hours, players can see their results and how they stack up against everyone else playing. Who is truly informed and who can’t tell truth from lies? Players will be entertained testing their knowledge, but more importantly, when they discover which is the true story, they will be able to continue reading the accurate news that the BBC provides and hopefully become subscribers themselves.
After work hours, players can see their results and how they stack up against everyone else playing. Who is truly informed and who can’t tell truth from lies? Players will be entertained testing their knowledge, but more importantly, when they discover which is the true story, they will be able to continue reading the accurate news that the BBC provides and hopefully become subscribers themselves.
After work hours, players can see their results and how they stack up against everyone else playing. Who is truly informed and who can’t tell truth from lies? Players will be entertained testing their knowledge, but more importantly, when they discover which is the true story, they will be able to continue reading the accurate news that the BBC provides and hopefully become subscribers themselves.
After work hours, players can see their results and how they stack up against everyone else playing. Who is truly informed and who can’t tell truth from lies? Players will be entertained testing their knowledge, but more importantly, when they discover which is the true story, they will be able to continue reading the accurate news that the BBC provides and hopefully become subscribers themselves.
Reception & Life
Wins | Production?
Reception & Life
Wins | Production?
Reception & Life
Wins | Production?
Reception & Life
Wins | Production?
Won a D&AD yellow pencil! Hilariously our project didn’t fully answer the brief and there was one more yellow pencil that answered it more directly. I was then part of the New Bloods Academy, which is the only winners who can apply to, but D&AD only picks 50 participants. It was a mind-blowing experience that has led to a continuous relationship with D&AD. I had a chat with my BBC contact, and we discussed bringing the idea to life but due to the realities of the world, it never came to life.
Won a D&AD yellow pencil! Hilariously our project didn’t fully answer the brief and there was one more yellow pencil that answered it more directly. I was then part of the New Bloods Academy, which is the only winners who can apply to, but D&AD only picks 50 participants. It was a mind-blowing experience that has led to a continuous relationship with D&AD. I had a chat with my BBC contact, and we discussed bringing the idea to life but due to the realities of the world, it never came to life.
Won a D&AD yellow pencil! Hilariously our project didn’t fully answer the brief and there was one more yellow pencil that answered it more directly. I was then part of the New Bloods Academy, which is the only winners who can apply to, but D&AD only picks 50 participants. It was a mind-blowing experience that has led to a continuous relationship with D&AD. I had a chat with my BBC contact, and we discussed bringing the idea to life but due to the realities of the world, it never came to life.
Won a D&AD yellow pencil! Hilariously our project didn’t fully answer the brief and there was one more yellow pencil that answered it more directly. I was then part of the New Bloods Academy, which is the only winners who can apply to, but D&AD only picks 50 participants. It was a mind-blowing experience that has led to a continuous relationship with D&AD. I had a chat with my BBC contact, and we discussed bringing the idea to life but due to the realities of the world, it never came to life.
My reflections on what I learned with this project and areas I feel could be improved:
Learnings
While we didn’t directly answer the brief, we got a win. This made me realize that sometimes the people asking for things don’t fully know what they want either and keep things open. Later in my career this helped me pitch whacky ideas like a sound based campaign for people losing their vision.
Data is probably what set us apart from other ideas. We had data to back up every point we had from Facebook’s war with fake news to how the BBC is considered one of the most legitimate news sources worldwide. When I talked to the BBC staff, they mentioned those datapoints being massive at helping justify awarding us.
Areas of Opportunity
I wish we had done more to make a proper campaign. We had some other ideas like rewards or other types of games, but we ran out of time or couldn’t agree on what else to do. We had a very strong core idea, but we didn’t expand on it too far.
The case study video was not my favorite… I almost had no hope when we sent it in because it felt so amateur-ish. That’s why you won’t see it here but if you REALLY want to see it you can look up the project on the D&AD site.
My reflections on what I learned with this project and areas I feel could be improved:
Learnings
While we didn’t directly answer the brief, we got a win. This made me realize that sometimes the people asking for things don’t fully know what they want either and keep things open. Later in my career this helped me pitch whacky ideas like a sound based campaign for people losing their vision.
Data is probably what set us apart from other ideas. We had data to back up every point we had from Facebook’s war with fake news to how the BBC is considered one of the most legitimate news sources worldwide. When I talked to the BBC staff, they mentioned those datapoints being massive at helping justify awarding us.
Areas of Opportunity
I wish we had done more to make a proper campaign. We had some other ideas like rewards or other types of games, but we ran out of time or couldn’t agree on what else to do. We had a very strong core idea, but we didn’t expand on it too far.
The case study video was not my favorite… I almost had no hope when we sent it in because it felt so amateur-ish. That’s why you won’t see it here but if you REALLY want to see it you can look up the project on the D&AD site.
My reflections on what I learned with this project and areas I feel could be improved:
Learnings
While we didn’t directly answer the brief, we got a win. This made me realize that sometimes the people asking for things don’t fully know what they want either and keep things open. Later in my career this helped me pitch whacky ideas like a sound based campaign for people losing their vision.
Data is probably what set us apart from other ideas. We had data to back up every point we had from Facebook’s war with fake news to how the BBC is considered one of the most legitimate news sources worldwide. When I talked to the BBC staff, they mentioned those datapoints being massive at helping justify awarding us.
Areas of Opportunity
I wish we had done more to make a proper campaign. We had some other ideas like rewards or other types of games, but we ran out of time or couldn’t agree on what else to do. We had a very strong core idea, but we didn’t expand on it too far.
The case study video was not my favorite… I almost had no hope when we sent it in because it felt so amateur-ish. That’s why you won’t see it here but if you REALLY want to see it you can look up the project on the D&AD site.
My reflections on what I learned with this project and areas I feel could be improved:
Learnings
While we didn’t directly answer the brief, we got a win. This made me realize that sometimes the people asking for things don’t fully know what they want either and keep things open. Later in my career this helped me pitch whacky ideas like a sound based campaign for people losing their vision.
Data is probably what set us apart from other ideas. We had data to back up every point we had from Facebook’s war with fake news to how the BBC is considered one of the most legitimate news sources worldwide. When I talked to the BBC staff, they mentioned those datapoints being massive at helping justify awarding us.
Areas of Opportunity
I wish we had done more to make a proper campaign. We had some other ideas like rewards or other types of games, but we ran out of time or couldn’t agree on what else to do. We had a very strong core idea, but we didn’t expand on it too far.
The case study video was not my favorite… I almost had no hope when we sent it in because it felt so amateur-ish. That’s why you won’t see it here but if you REALLY want to see it you can look up the project on the D&AD site.
Special Shout-outs:
Designer
Janice Chen
Special Shout-outs:
Designer
Janice Chen
Special Shout-outs:
Designer
Janice Chen
Special Shout-outs:
Designer
Janice Chen